Paola Lenti Wien
Kramer and Kramer and Paola Lenti Wien in Palais Harrach.
Paola Lenti - an Italian brand that, thanks to its innovations in product design as well as its outstanding quality and exclusive materials, is internationally recognized as a market leader in the field of indoor and outdoor furnishings - has opened its first Austrian flagship store in Vienna.
Paola Lenti Wien was born out of the long-standing collaboration with Kramer and Kramer - a partnership that is based on common ideals and goals and perfectly unifies the philosophy of both companies. Kramer and Kramer Landscape Architecture, which combines artisan perfection and the highest demands on good design with a love for nature, and Paola Lenti, who creates unique design objects inspired by shapes and colors from nature, together create an exclusive and harmonious world of nature and design.
The Austrian flagship store is located in the historical center of Vienna, in Palais Harrach. The building, steeped in history, was built at the end of the 17th century according to designs by the Italian architect Domenico Martinelli, and captivates with the charm of the place, the old walls, dome rooms and courtyards.
The flagship store stages the entire area with its indoor and outdoor spaces and celebrates the world of design. The different areas engage in dialogue with each other and reflect the company's expertise in the outdoor sector: richly furnished living landscapes by Paola Lenti in her usual radiant colourfulness, unique diversity and outstanding quality – amidst flowers, plants, trees and the uniqueTrees® by Kramer and Kramer from the company's own tree nursery production.
The courtyard, accessible through the original baroque gate, connects the total 750 square meters of exhibition space on the ground floor. The presentation in the courtyard is divided into five zones and differentiated by shades, moods and style. Each individual zone creates its own color and design worlds. Overall, the entire staging conveys the potential of the Paola-Lenti-collection and shows the countless combination possibilities with colors, fabrics and materials.
In the indoor area with over 100 square meters, classic colors such as sand, gray, beige, or pearl white dominate. Under the historic vaults, the subtle shades gently stand out and emphasize the elegance of the modern products. A special highlight is the material library, where you can experience the entire range of exclusive materials from Paola Lenti: from natural felt to high-tech materials, from selected woods and natural stones to artistic surfaces with ceramics, copper or concrete. Also, special features such as the ropes and yarn (Rope, Aquatech, Twiggy), which are very important for the development of the company and are each milestones in the history of Paola Lenti, can be visited there.
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